Abhati Suisse - Launch Strategy / Creative Direction / Ads / Emails
A PREMIUM, SCIENCE -BACKED ESSENTIAL
CHALLENGE
How do you make a bar of soap feel like a premium skincare upgrade? Add to that the baggage of “sustainable products don’t perform”.
The challenge lay in breaking that stereotype and reframing something as ordinary and inexpensive as a bar of soap into a luxury, sustainable choice. This 4-in-1 bar had the science to back it up, the goal was to tell that story with clarity and edge.
Abhati Suisse is a next-gen skincare and haircare brand that brings together cutting-edge Swiss technology and the richness of Indian rituals.
LAUNCH STRATEGY
Guided by clear pre and post launch objectives, we framed the soap as a sustainable, do-it-all bar powered by Swiss biotechnology — with lifestyle-driven storytelling, sharp digital assets, and CTA-focused ads.
The narrative flexed across audiences: a premium shaving bar for women, a travel essential for explorers, and a simple luxury choice for men.
CREATIVE DIRECTION
Directed product photoshoots, letting the vibrant colour palette and bold messaging of the product and packaging shine. The frames were led by a clear, polished and high-impact lens.
SOCIAL MEDIA, ADS AND EMAILS
The digital assets were used to make content that supported different phases of the launch and adhered to the central messaging with clear, targeted narratives and objectives.