Chop Chop - Logo / Branding / Packaging Design
FOR A NEW AGE
CHALLENGE
Designing for a hydroponic farming brand meant translating something highly technical and science-driven into visuals that felt approachable, natural, and inspiring without leaning on farming clichés.
Not to forget, Chop Chop already had a logo and lots of information to communicate.
Chop Chop is a new-age farming company, one of the first in India to grow produce hydroponically, making it pesticide free, reducing water consumption and resources.
APPROACH
Hydroponic farming doesn’t have the earthy, traditional cues of soil-based farming, so the packaging and illustrations needed to convey freshness and sustainability without relying on any old, generic template.
We used naturally drawn shapes and illustrations in a vibrant colour palette so it looks fresh and doesn’t get ignored on an aisle.