Abhati Suisse - Launch Strategy, Creative Direction, Ads/Emails

TURNING SOAP INTO A PREMIUM, SCIENCE-BACKED ESSENTIAL

CHALLENGE

How do you make a bar of soap feel like a premium skincare upgrade? Add to that the baggage of “sustainable products don’t perform”.

The challenge lay in breaking that stereotype and reframing something as ordinary and inexpensive as a bar of soap into a luxury, sustainable choice. This 4-in-1 bar had the science to back it up, the goal was to tell that story with clarity and edge.

HIGHEST SALES ON LAUNCH DAY FOR REVA 4-in-1 Travel Bar

LAUNCH STRATEGY

Guided by clear pre and post launch objectives, we framed the soap as a sustainable, do-it-all bar powered by Swiss biotechnology — with lifestyle-driven storytelling, sharp digital assets, and CTA-focused ads.

The narrative flexed across audiences: a premium shaving bar for women, a travel essential for explorers, and a simple luxury choice for men.

CREATIVE DIRECTION

Directed product photoshoots, letting the vibrant colour palette and bold messaging of the product and packaging shine. The frames were led by a clear, polished and high-impact lens.

SOCIAL MEDIA, ADS AND EMAILS

EMAIL MARKETING
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