Klur - Creative Direction / Styling / Web Design / Copy
MEETS PERFORMANCE
CHALLENGE
KLUR wanted a super clean, minimalistic identity while generating clicks and sales. Minimalism risks disconnect and that risks inaction. The challenge was ensuring that minimalism doesn’t dilute conversion opportunities—every design choice must serve both beauty and functionality.
Based out of United States, KLUR is a science-backed botanical skincare brand founded on the values of clean, ethical, and inclusive beauty.
WEBSITE
Our approach began with stripping away clutter and focusing on essential elements. The strategy lied in guiding the user’s journey subtly through intuitive navigation, strategically placed calls-to-action, and product presentation that never feels pushy but invites engagement.
The result is a calm, intuitive experience that has contributed to a 136% increase in sessions while allowing KLUR to stay focused on product development.
We directed the photoshoots following the brand's understated aesthetic, using monotones and subtle props. They were done with an intention to have empty space around to allow for easier integration of text and wider use as ads, Instagram posts, banners etc.