SILENCE OF LUXURY
CHALLENGE
Bold claims, glamorous models and discrete messaging has been the norm in the luxury beauty industry. Only few have a product line backed by actual numbers, scientific sincerity and honest social impact.
Our challenge was to create a strategy and build visual assets for Abhati’s brand’s high-end positioning while also communicating sizable information, atypical of such segments that thrive on quite luxury.
Abhati Suisse is a next-gen skincare and haircare brand that brings together cutting-edge Swiss technology and the richness of Indian rituals.
CREATIVE DIRECTION
Directed a series of product shoots at different points in the brand's journey, catering to the specific purpose of each.
The goal was to have images that felt more dynamic for higher engagement but conveyed understated luxury through the use of premium materials, elements inspired by Alpine botanicals, and specifc
Built advertisement campaigns, laid down Instagram and Tiktok posting strategy, generated content and ideas-all done in a format that's elegant, effective and says what it needs to.