Work that wasn’t asked for, but had to be made.
Personal creative experiments to explore and push ideas, styles, and stories.
What began as a creative exercise ended up as content for the brand’s digital platforms.
Gully Labs is an Indian sneaker design house based out of New Delhi that blends sneaker culture and the idea of “Indian street”
into a unique collection of homegrown footwear.
CREATIVE DIRECTION & PHOTOGRAPHY
A self-initiated experiment—we used two pairs out of their latest collection (they were kind enough to send) to build a creative photoshoot around them. Using objects around us, with no formal brief, we had the freedom to explore how their products could be positioned in fresh, unexpected contexts.
Happy with the results, we sent the images to the brand and they ended up using them for their social media.